World’s top travel bloggers lined up for ‘aggressive’ social media promotion by Sri Lanka tourist board
The world’s top travel bloggers and social-media influencers are coming to Sri Lanka in an “aggressive social media promotion” by the tourist board.
The aim is to put the delights of Sri Lanka “on the global map” by underlining the full range of experiences we have to offer.
Notes the Sunday Leader: “Having received over ten million combined social media reach in 2017, SLTPB Visiting Blogger Program continues to progress with aggressive social media promotion in 2018 by collaborating with World Top Virtual Travel influencers.”
Sri Lanka Tourism invited a group of International Travel Bloggers & Social Media Influencers from the important source markets including France, Germany, Netherlands, Ireland, Australia and Ukraine.
The bloggers and social media influencers were carefully selected by SLTPB and were grouped based on their style of destination exploration and similarity in travel interests.
The group included some of the world’s renowned high profile International travel bloggers and Instagrammers.