A warm Sri Lanka welcome for Brits facing the winter misery of freezing rain and snow

 

As Britons across the UK brace for freezing rain, snow and general winter misery, an especially warm welcome awaits them in Sri Lanka.

The government is aiming to double the number of Brits seeking winter solace in our growing number of five-star beach resorts and luxurious ‘glamping’ in our peerless hill country.

Travel Weekly reports that Tourism Promotion Bureau chairman Udaya Nanyakkara wants “a 20% increase in UK visitors in 2018, with a targeted 500,000 UK arrivals by the end of 2020”.

At the same time, Sri Lanka “is attempting to reposition itself and hone in on the luxury market” with more than 750 five-star rooms set to open in Colombo, including the game-changing Shangri-La and Sheraton.

Says Travel Weekly: “The developments are part of a wider 2025 strategy implemented under the chairman, who joined in June, and targeted at the top end.”

Nanyakkara says that “our other product offerings are going to enhance on the island too, especially around the sea and waterways, which currently aren’t really made use of very much for tourism purposes”.

As well as watersports such as parasailing and kitesurfing, he has mooted submarine trips from the port at Batticaloa, “opening the deep waters up to non-divers wanting to glimpse the various naval shipwrecks scattered in the area”.

Meanwhile, accessibility and transport links are a major priority, with two former military airports, at Batticaloa and Jaffna, taking commercial domestic flights, and five more set to become civilian in the next year.

A new express highway is also being built to connect the central province to the northern and eastern regions and is scheduled to be ready within the next two years.

Read more here.

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