A new brand of Ceylon tea is featured on The Dieline, “the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries”.

The brew, Single Estate, is a new limited-edition collection launched by Jaf Tea, “widely known all over the world for superior quality and outstanding taste”.

According to the blurb, “the teas for Single Estate collection have been expertly selected by experienced crafts masters to immerse the customers into the tea taste’s world even more deeply”.

The essence of the packaging “is to share all the information about the tea: grade, growing region with point on the Ceylon map, elevation, tasting notes and strength”.

Says The Dieline: “For the design of this collection, we were inspired by the colonial spirit, which demonstrates loyalty to traditions and deep historical roots of the tea production in Ceylon. In spite of the vintage style, the tins look very modern due to the bold typography.”

The website defines its purpose as “to define and promote the world’s best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field”.

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