Sri Lanka ‘fourth fastest-growing tourism market in the world’ says influential GlobalData report

 

Sri Lanka is the fourth-fastest-growing tourism market in the world, according to a report from UK-based GlobalData, which covers five primary global industries.

The DailyFT reports that GlobalData’s ‘Tourism Potential Index’ ranks 60 major developed and emerging markets to assess potential growth in the tourism sector.

“Iceland, Japan, Hungary, Sri Lanka and Chile are listed as the top five fastest-growing tourism markets in the world for the period between 2017 and 2021.”

 

GlobalData says Sri Lanka is “expected to experience fast growth in the future”; that we are “investment-friendly”; and that we have “significantly” improved our road and air infrastructure.

Sri Lanka is the only four-star rated country in the top 10.

Rankings are based on forecast average annual growth in international arrivals, plus factors such as capital investment, GDP and disposable income.

 

Ratings are based on significance (20%), competitiveness (20%), attractiveness (35%), and convenience (25%), with an overall percentage score out of 100.

Reports the Daily FT: “GlobalData has also assigned star ratings to each of the 60 nations surveyed, ranking them in terms of tourism potential from very low to very high.

“Sri Lanka, which came fourth on the list, has obtained a score of 52.8 while achieving a Compound Annual Growth Rate (CAGR) of 8.7%. The score of Iceland, which topped the list, stands at 39.1 with a CAGR of 11.7%.”

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