Fifty years of Sri Lanka Tourism are being celebrated with a series of events that include special talks and videos produced by a group of hand-picked foreign visitors.
The videos will be published on social-media channels at the inaugural ceremony on May 27 at the main hall of the BMICH conference venue in Colombo.
Prime Minister Ranil Wickremesinghe and the executive director of the United Nations World Tourism Organization (UNWTO) are expected to attend.
It will be followed by a National Exhibition of Artefacts in Tourism from May 27–29 showcasing important milestones since the then Ceylon Tourist Board was created in 1966.
People who have driven the development and growth of tourism over the years will be honoured as ‘Legends of Tourism’ alongside a special book and stamp issued to mark the occasion.
Meanwhile, social-media competitions are being organized, including 50 best experiences of Sri Lanka and 50 best food of Sri Lanka. All suggestions welcome!
It has been announced that sustainable and eco-tourism will be a prime focus over the next several years in order to “improve the stability between the tourism related commercial development with a natural and socio-cultural uplift”.
Says a spokesman: “With this positive vision towards the future of the tourism industry, Sri Lanka Tourism is heading towards new challenges with the accomplishment of continued progress, regardless of the rising competition in the global tourism sector.”