Raid Amazones challenge set to take adventure and achievement tourism in Sri Lanka to new heights
Adventure and ‘achievement’ tourism is taking hold all over the world—and one of the most challenging women-only events is coming to Sri Lanka.
The annual Raid Amazones international event attracts 500–600 competitors for the week-long challenge that includes orienteering, cycling, canoeing, running, and archery.
The Sri Lanka News Times reports that it “provides women a chance to test their mental and physical endurance while enjoying the beauty as well as the enthralling culture of the host country”.
At its recent launch, tourism minister John Amarathunge “highlighted the significant development in Sri Lanka and how this multi-cultural event will be given exposure internationally”.
He said: “The Government is very thankful to Raid Amazones for deciding to do the event in Sri Lanka. It will be a great advantage for the industry.”
French cultural counsellor Jean-Philippe Gavois said the event “will be a high standard, world class event, and it will boost tourism in Sri Lanka, being a ‘win-win’ for both countries”.
Meanwhile, the governor of Eastern Province, Rohitha Bogollagama “highlighted the relevance of the Eastern Province and how this event will widen the perspective for tourists to Sri Lanka.
The managing director of the Sri Lanka Tourism Promotion Bureau, Sutheash Balasubramaniam, spoke about how it was easy for them to be convinced by Raid Amazones in terms of hosting the event.
He added that “local women are welcome to participate in this event to explore the unknown beauty of the magical island”.
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