Sri Lankan hotelier members of the Pacific Asia Travel Association (PATA) champion sustainable ecotourism as a prime focus for the tourism and hospitality industries.

With market-leading hotelier Jetwing and its charismatic owner Hiran Cooray at the forefront, PATA aims to reinforce its credentials as a leading global sustainability advocate.

It has strong partnerships with sustainability-minded organizations including GIZ, EarthCheck, and the Global Sustainable Tourism Council (GSTC), and is working to formalize ties with various branches of the UN, including UNWTO, ILO, UNEP, and UNESCO, and UNISDR.

The PATA agenda to promote sustainability and social responsibility began 23 years after the organisation was established in 1951, with the aim of assuming leadership in environmental matters.

In alignment with PATA’s three pillars—insightful research, aligned advocacy, and innovative events—PATA’s sustainability strategy objectives are to:

  • Generate tools that will allow sharing of knowledge on good sustainability practices.
  • Facilitate knowledge sharing and generate awareness on sustainability issues.
  • Advocate for policies related to sustainable development of the visitor economy.

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