Building emotional ties is key to connecting and engaging with millennials, who are themselves a key demographic in the Sri Lanka tourism and hospitality industries.

So says Anna de Visser-Amundson, a senior lecturer and research fellow in marketing in the Hotel School at The Hague, according to a 4Hoteliers online report.

Millennials are a huge group of consumers, with 74 million in the United States alone. But marketers often view millennials as a homogenous group, says Visser-Amundson.

Research shows that relaxation, interior design of an accommodation, location and social interactions count more than vaguely expressed ‘satisfaction’, the ultimate goal of traditional hotels.

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National Museum treasures on Sri Lanka mobile app

Sri Lanka heritage tourism will receive a shot in the arm from the Information and Communication Technology Agency (ICTA) and National Museum’s e-Heritage Project, Lanka Business Online (LBO) reports.

The result is a Sri Lanka Museums Mobile application, available on Android/iOS, aimed at boosting the knowledge and satisfaction of tourists and enhancing Sri Lanka’s image as a heritage destination.

It was launched with the re-opening of the Colombo National Museum complex, the largest museum in Sri Lanka, which contains collections of great importance and value, such as the throne and crown of the Kandyan monarchs (pictured).

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Sri Lanka ‘keen to be seen as high-end tourist destination’

Sri Lanka and German tour operator TUI, one of the biggest in the world, are to join forces to promote Sri Lanka as a high-end tourist destination, NewsIn.Asia reports.

TUI will expand operations in Sri Lanka, and the TUI Group will help Sri Lanka develop its hospitality training facilities as a result of talks between Sri Lanka’s tourism minister John Amaratunga and TUI board members, included CEO David Burling and MD Garry Wilson.

Wilson reportedly said that TUI is considering using Sri Lanka as a hub in the Indian Ocean region while offering training and financial assistance to collaborate the Sri Lanka Institute of Tourism and Hotel Management (formerly Ceylon Hotel School).

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Sri Lanka impresses at ITB travel show, attracts German market

On the subject of Germany, MirrorBusiness reports that the Sri Lanka pavilion was a star attraction at the recent ITB Berlin 2017 international travel show.

The Secretary General of UNWTO, Dr Taleb Rifai and German members of the parliament were among the host of VIPs present at the opening ceremony.

MirrorBusiness: “German Member of Parliament Klimke … singled out the positive vibes in the tourism sector with regard to Sri Lanka’s focus on sustainability and preservation of nature whilst developing the tourism sector.”

Says Sri Lanka’s ambassador to Germany, Karunathilaka Amunugama: “Our tourism industry should work together to capitalize on this market and help it grow from a US $ 3.5 billion industry to a US $ 10 billion industry.”

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Sri Lanka launches first major tourism campaign in years

Finally, TTG report that Sri Lanka is launching its most comprehensive destination campaign in seven years, initially through digital platforms, to be followed by all marketing media.

It notes that “while India and China may be scoring by the numbers, it is Western Europe – Germany, the UK and France in particular – that has been Sri Lanka’s most mature source markets”.

The campaign, which will kicks off in May/June, will focus on boosting arrivals from Western Europe, the Middle East, China and India, says Sutheash Balasubramaniam, managing director of the Sri Lanka Tourism Promotion Bureau.

“Western Europe is the largest source market by region. Germany is the one market that has stayed with us through thick and thin,” said Balasubramaniam. Unlike Asians, Europeans stay longer, spend more and frequent top-end hotels.

Read more here.

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