‘Local not luxury’ is the driver for wealthy Chinese tourists who seek ‘authentic experiences’ in Sri Lanka

 

Tree-house living, ‘glamping’ (glamorous camping) and authentic ‘out-of-the-box’ experiences are what drive today’s wealthy Chinese travellers, says a new global tourism report.

Jing Travel notes that they are also “increasingly looking for access to cultural heritage sites, authentic artisans, and historical landmarks during their international stays”.

Which is good news for Sri Lanka, with the government’s growing awareness that we need to build on our strengths to attract more tourists to our Indian Ocean paradise.

 

Says Jing: “Luxury department stores once held huge appeal for China’s globetrotting tourists, but now that Chinese travelers can get most of their favorite high-end brands in China, they’re saving more of their time and money for more atypical global adventures.

“This is the forecast for nearly half of Chinese travelers according to a new study by Hotels.com and the market research firm Ipsos.

“The seventh edition of their Chinese International Travel Monitor (CITM) emphasizes culture and educational experiences as important in determining travel destinations for Chinese tourists.”

 

Jing notes that “travelers are increasingly looking for access to cultural heritage sites, authentic artisans, and historical landmarks during their international stays”.

“While feeling welcome is clearly an important factor in choosing destinations, it doesn’t necessarily override the desire for new experiences,” the report summarized.

“Chinese travelers are still visiting Asia but they want to expand their horizons, even if it means going outside their comfort zone and doing without some of the familiar services.”

Read more here.

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