Grueling IRONMAN Colombo triathlon hailed as major boost for adventure sports tourism in Sri Lanka
The immensely challenging upcoming IRONMAN 70.3 Colombo Triathlon has been hailed as a major boost for sports and adventure tourism in Sri Lanka.
To be held at Galle Face Green on February 25, this spectacular test of strength, stamina and fitness will see 850 triathletes from 63 countries bidding for victory.
Says tourism minister John Amaratunga: “I have no doubt this event will offer an invaluable opportunity for Sri Lanka to showcase its diverse attractions, infrastructure and readiness for a wide array of sports while cementing its place as an emerging destination for high profile sports tourism.”
He says that IRONMAN 70.3 Colombo “is one of the fastest selling first time IRONMAN events in Asia, being oversubscribed two months before the closing date for entries.”
Adds Sri Lanka Tourism Promotion Bureau (SLTPB) managing director Sutheash Balasubramanium: “Yes we do have the perfect destination for the leisure tourism, but we needed to revisit our offering as a country with the growing global sports tourism market.
“The aligning with IRONMAN is part of our vision to make Sri Lanka the leading sports destination in South Asia. The biggest sell is that bringing events like IRONMAN 70.3 triathlon to our country, we’re creating awareness amongst a new affluent audience which is into sports tourism.”
Over 2,000 athletes and their families will be in Sri Lanka for the event. The top six participating countries are India (133 triathletes) United Kingdom (69) France (46) Australia (34) USA (28 ) and Singapore (28).
The race begins with a 1.9 km swim starting at the beach adjoining Galle Face Green, followed by a 90 km bike course and a 21.1 km run course finishing in front of Galle Face Green.
Says an IRONMAN spokesman: “The final spectator friendly 21.1km run passes some of Colombo’s landmarks and the Port of Colombo that will leave you with many memories to cherish.”
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