A revolution in the way tourists view and choose potential holiday destinations has been heralded by the Google Cardboard virtual reality (VR) viewer, which pairs with smartphones.
Up to now, the high cost of pioneering VR headsets— Oculus Rift retails for around $500—has put them beyond the reach of most travellers looking a ‘cheap-and-cheerful’ VR experience.
But Cardboard, costing as little as $20 for an assembly kit, is prompting many travel brands to up the ante by offering free headsets in a bid to draw in more would-be customers.
Branded as providing “a compelling taste of adventure”, the Google-Cardboard combination offers novel guided tours of far-flung destinations around the world.
Says Google: “Get it, fold it and look inside to enter the world of Cardboard. It’s a VR experience starting with a simple viewer anyone can build or buy.
“Once you have it, you can explore a variety of apps that unfold all around you. And with plenty of viewer types available, you’re sure to find one that fits you just right.”
Cardboard apps are available for iPhones and Android platforms, including games, places and immersive experience, and all of which are being touted as the future of mass market VR.