Glamping at Wild Coast Tented Lodge a romantic attraction for growing numbers of upscale Indian tourists
Glamping doesn’t get much more wildly glamorous than Wild Coast Tented Lodge in Sri Lanka, nestled on the beach within easy reach of the renowned Yala National Park.
It’s the latest addition to the Dilmah tea family’s Resplendent Ceylon luxury hospitality wing, and ranked by Tripadvisor as best for service as well as being the most romantic.
And it’s a hot favourite with upscale Indian travellers, which was why Resplendent managing director Malik Fernando, the second generation owner of Dilmah, was in India to bang the drum.
He told the Business Week Hotelier website: “Now, when you have the high-end Indian traveller coming to Sri Lanka, our three resorts Tea Trails, Cape Weligama and Wild Coast Lodge, they can stay at all our properties and enjoy the highest levels of luxury.”
“For Indian travellers, conventionally the Sri Lanka market has been the so called round-trip, where people come and go to the cultural triangle, Kandy, Nuwarelia, Yarra and are on the road for 20 percent of the time.
“Indians are also paying top dollar for the best accommodation. They are fussy, but they keep us on our toes. India is a major focus market, and I think in time to come, it could even increase to 15 to 20 percent of our source.”
That’s not to dismiss Europe, which “has always been a big source market for Sri Lanka. It’s only in later years that India and China have outstripped them”, he said.
“For Resplendent as far as source markets went, the UK market is No 1, the US No 2. India is at No 4 but has the potential to become No 2, he said, though UK will always be No 1 because they have the affinity to our kind of products and the experiences.”
But the Indian market is getting the attention because it has the potential for tremendous growth, and “it works well because unlike the tourist in Europe and the UK, who look at Sri Lanka as a destination only at certain times of the year, the traveller from India visits year round”.
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