A survey in the popular UK newspaper Daily Express shows that for Brits abroad, having a great food experience tops the menu when deciding where to go on holiday.
It reports that one in six Brits plan where to eat when on holiday before even hunting for flights or hotels.
And the research also reveals that the UK is increasingly a nation of foodie travellers, with a boom in the number of ‘gastro-holidays’ taken in the past three years.
In fact, one in 10 will go on a holiday where the local cuisine is a deciding factor in destination choice—five times as many people as in 2013.
The old order of the start-the-day—ham, egg and chips and a full English breakfast—is rapidly giving way to a desire for new foodie experiences, the more exotic the better.
Says the report: “Now we’re among the most adventurous European nations when it comes to trying local cuisine.”
Sadly, Sri Lanka does not make the top-10 list of favorite Brit food fantasia. But that might soon change.
Says one restaurateur in Negombo, first port of call for many holidaymakers arriving at the nearby Bandaranaike International Airport: “I’m seeing much more demand for authentic Sri Lankan dishes—rice and curry, for example—and Sri Lankan-style seafood.
“And it’s not just the Brits. Nearly all the Europeans I meet are keen to sample local food, which has got to be a good thing.”
Meanwhile, The Express cites a ‘Europe on a Plate’ guide that questioned 14,000 people across Europe.
It says that “just one in six Brits stick to the security of better-known tourist restaurants and more than a quarter of us strongly prefer local restaurants ‘off the beaten track’ when dining abroad”.
“With a whole world of culinary delights to explore out there, it’s understandable that so many people in the UK and across Europe are unleashing their inner foodie when they head abroad.”