Category: Special Report


Sri Lanka benefits from ‘affluencers’ and wealthy female millennials who are key ‘bucket list’ travellers

First it was ‘influencers’, travellers who used social media to tell the world what a great time they were having as they ticked off their bucket-list destinations.

Now its ‘affluencers’, those who have the money and the means to indulge their every whim—and demand that their chosen destinations live up to their expectations!

Which might help explain why for the past couple of years Sri Lanka has been top of global bucket lists as a must-visit destination that has it all!