New and novel travel adventures are the bottom line for British tourists who see themselves as ‘experience hunters’, according to a study by Hilton Hotels & Resorts.
It says that Brits will forgo almost everything if it means being able to experience something new, from a taste of the high life to bare-bones encounters with nature.
The good news for Sri Lanka is that whale-watching, swimming with dolphins and reef diving are high on the ‘wet’ list, while dry-land favourites include trekking in wild and unspoiled natural environments.
Says Hilton vice president Andreas Lackner: “We are seeing the dawn of a new age of holiday maker who is willing to sacrifice everyday things for new experiences across the globe.
“In real terms, our research is pointing to 11 million people who will have achieved their bucket list by the time they’re 50 and who truly value those experiences over anything else.”
The report cites 79 percent of those polled as saying they would make material sacrifices—giving up designer clothes, phone upgrades, streaming services, takeaway meals—for the sake of new experiences.
Most, particularly 25–34-year-olds, have been somewhere completely new in the past year, and say they are likely to be doing something similar within the next 12 months.
Almost half believe that a new holiday experience leads to a more fulfilled life, with knock-on mental and emotional benefits once they’re back to the ‘real’ world of work and day-to-day living.