Big off-season Sri Lanka tour package discounts target MidEast and Chinese millennials for tourism boost
Big discounts aimed at ‘off-season’ millennial travellers to Sri Lanka are being driven by a $400,000 (Rs65 million) ad campaign to attract 200,000 more tourists this year.
‘Island Escapes’ targets key markets including India, China and the Middle East to boost the country as a year-round destination.
Tourist packages from four days/three nights at $99 per person will also exploit the axing of the capital Colombo’s controversial minimum room rate.
The campaign will run from September to November and April to June, and participating airlines, ing SriLankan, Emirates and Qatar, will be offering special rates on fares.
The DailyFT reports the tourism ministry as saying that “these rates offered during a lean period were a 40%-50% discount on current rates”.
It adds that “the campaign takes on a very strong millennial length. Asia is the number one destination for inbound millennial travellers, especially from long-haul destinations”.
Meanwhile, officials are hoping that our famed Sigirya Rock Fortress, a major tourist attraction, will be allowed to remain open until late at night to minimize congestion.
The Daily News reports a tourism ministry spokesman as saying: “We have seen a huge demand from both local and foreign tourists in visiting the Sigirya rock.”
Travel agents and destination marketing companies will also be asked to to “aggressively market other wildlife parks and give less prominence to Yala”.