A tourism roadshow in Australia hosted by the Sri Lanka Tourism Promotion Bureau (SLTPB) has been even more successful than the organisers has hoped.
Pledge Holidays was not only there, but also gifted fully-hosted fact-finding trips to Sri Lanka to some luck members of the Australian travel and tourism media, who were out in force.
The Down Under roadshow was designed to boost Sri Lanka as must-visit destination for adventurous Oz travellers in Sydney and Brisbane, and connect with the Australian travel trade.
SLTPB Director of Marketing Madubhani Perera stressed the importance of Australian tourism, with first-quarter arrivals suggesting we are well on target to achieve 70,000 Australian arrivals this year.
She said: “Australia is the seventh most important tourists-generating market for Sri Lanka, which marked a steady growth rate of 9% in 2015 and this year we target 70,000 arrivals from Australia.”
The Brisbane roadshow, held at Sofitel, a five-star hotel in the business district, recorded the highest number of delegates for such an event, with 74 Australian travel agents, media and tour operators attending.
The Sydney finale, held at the five-star Hilton Hotel, attracted over 100 Australian agents, wholesalers and tour operators, according to SLTPB.
It began with a traditional oil-lamp-lighting ceremony, followed by a keynote address from Lal Raj Wickramatunge, Consul General for Sri Lanka in Sydney, who was joined by C L Gasnawage, Assistant Director Marketing for Australia.